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Beijing
China

Room 203, 2F, Huali Building
No.58 Jinbao Street
Beijing, 100005
Map

T +86 10 8520 6000
beijing@brandunion.com

Since opening in 2007, our Beijing office has become a fast-developing hub of the Brand Union network in Asia Pacific. Located just a few blocks away from the Forbidden City, our studio hosts a collective of brand strategists, creatives and account managers servicing a variety of local and international clients across multiple industries: China Construction Bank, COFCO, Mengniu, China Fortune Land, Huarun, Reckitt Benckiser and GSK. Our vast experience in the field of corporate branding has established the Beijing office as a trusted partner for large Chinese companies facing the challenges and profound transformations of the local market, as well as for international enterprises looking to create unique brand propositions and experiences.

Key contacts in Beijing

Monica Lee

CEO China

Monica has been working with various Chinese conglomerates and emerging brands on branding issues ranging from strategic positioning, value propositions and brand management to visual identity system and package design. With years of corporate communication experience, Monica also provides holistic communication strategies that can help build truly aligned brands.

Dandan Shaw

Strategy Director

Dandan is passionate about brands and branding. During her 8-year tenure at Brand Union she has developed extensive experience working with corporate and consumer brands for our local and international clients. Dandan believes that by connecting business objectives to people's needs and aspirations, we can build brands that are both purposeful and inspiring.

Sally Anderson

Creative Director

Sally has over a decade's experience specialising in corporate brand design and communications. Her expertise spans finance, property, destination, aviation, entertainment, education, and telecommunications fields across Australia, China, Hong Kong, South Korea, and Macau. Her work has won numerous awards and featured in many leading design publications. Based in Beijing, she leads the corporate branding practice in China, working with local and international brands looking to make their mark.

Work from Beijing

Hongkun

Bringing light and vision to Beijing

How do you create a symbol of visible value for a Beijing-based investment company? With creative inspiration and a new identity that speaks to cultural sensibilities, that's how.

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Legend Capital

Confidence and character revealed

Finding a clearly delineated and distinctive brand that could live alongside its powerful mother company, Legend Holdings, is a brand challenge that we love at Brand Union.

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Get in touch

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