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Room 203, 2F, Huali Building
No.58 Jinbao Street
Beijing, 100005

T +86 10 8520 3366

Since opening in 2007, our Beijing office has become a fast-developing hub of the Brand Union network in Asia Pacific. Located just a few blocks away from the Forbidden City, our studio hosts a collective of brand strategists, creatives and account managers servicing a variety of local and international clients across multiple industries: China Construction Bank, COFCO, Mengniu, China Fortune Land, Huarun, Reckitt Benckiser and GSK. Our vast experience in the field of corporate branding has established the Beijing office as a trusted partner for large Chinese companies facing the challenges and profound transformations of the local market, as well as for international enterprises looking to create unique brand propositions and experiences.

Key contacts in Beijing

Monica Lee

CEO North Asia

Monica has been working with various Chinese conglomerates and emerging brands on branding issues ranging from strategic positioning, value propositions and brand management to visual identity system and package design. With years of corporate communication experience, Monica also provides holistic communication strategies that can help build truly aligned brands.

Dandan Shaw

Strategy Director

Dandan is passionate about brands and branding. During her 8-year tenure at Brand Union she has developed extensive experience working with corporate and consumer brands for our local and international clients. Dandan believes that by connecting business objectives to people's needs and aspirations, we can build brands that are both purposeful and inspiring.

Yun Peng Hoong

Client Service Director

Yun Peng is a result-oriented marketer with 15 years of experience in brand consultancy and communications agencies, both offline and online. The dynamic manner in which businesses in China evolves is what propelled Yun Peng to further develop her career here with the determination to help brands reach their fullest potential not just in China but also the global arena.

Work from Beijing


Bringing light and vision to Beijing

How do you create a symbol of visible value for a Beijing-based investment company? With creative inspiration and a new identity that speaks to cultural sensibilities, that's how.


Legend Capital

Confidence and character revealed

Finding a clearly delineated and distinctive brand that could live alongside its powerful mother company, Legend Holdings, is a brand challenge that we love at Brand Union.


Get in touch

Use the contact form to send a message to any of our people listed on this site...