Room 203, 2F, Huali Building
No.58 Jinbao Street
T +86 10 8520 6000
Since opening in 2007, our Beijing office has become a fast-developing hub of the Brand Union network in Asia Pacific. Located just a few blocks away from the Forbidden City, our studio hosts a collective of brand strategists, creatives and account managers servicing a variety of local and international clients across multiple industries: China Construction Bank, COFCO, Mengniu, China Fortune Land, Huarun, Reckitt Benckiser and GSK. Our vast experience in the field of corporate branding has established the Beijing office as a trusted partner for large Chinese companies facing the challenges and profound transformations of the local market, as well as for international enterprises looking to create unique brand propositions and experiences.
Monica has been working with various Chinese conglomerates and emerging brands on branding issues ranging from strategic positioning, value propositions and brand management to visual identity system and package design. With years of corporate communication experience, Monica also provides holistic communication strategies that can help build truly aligned brands.
Dandan is passionate about brands and branding. During her 8-year tenure at Brand Union she has developed extensive experience working with corporate and consumer brands for our local and international clients. Dandan believes that by connecting business objectives to people's needs and aspirations, we can build brands that are both purposeful and inspiring.
As a marketing and brand veteran, Mabel has 20 years experience in both Taiwan and China markets across different industries. Her extensive experience in new product development within the food industry has broadened her brand experience to help cultivate new brands in the China market.
How do you create a symbol of visible value for a Beijing-based investment company? With creative inspiration and a new identity that speaks to cultural sensibilities, that's how.SEE MORE...