9 Upper Pembroke Street
Dublin 2

T +353 1 613 1650

Brand Union Dublin was founded in 1990. Over the years we have helped create and guide some of Ireland’s most iconic and successful brands including Vodafone, Eircom, Bank of Ireland, National Lottery, GAA, ESB, Cully & Sully, Barry’s Tea and Glenilen Farm. Our city centre office is home to a group of highly experienced and passionate brand designers and strategists. We work closely with our network to gather knowledge, inspiration and expertise from across the ever-changing globe to build positive customer experiences that allow brands to thrive in the real world.

Key contacts in Dublin

Steve Payne

Managing Partner

With an impressive track record in creative strategy and integrated thinking, Steve has worked in the UK, Australia and Ireland delivering change programs for numerous leading global brands. Steve now leads the Dublin team, which works across Ireland, Europe and America on a wide range of corporate and FMCG clients.

Oisín Hurst

Executive Creative Director

In his six years at Brand Union Oisín has creativity led projects for a wide range of clients and industries, from sports and entertainment, large financial institutions through to various national and international consumer brands. His approach is to view strategy and design as one, both requiring a combination of creativity and thoughtfulness, ultimately leading to enriched brand experiences that resonate with consumers and grow business.

Phoebe de Vere White

Senior Strategic Consultant

With a background in marketing communications, Phoebe has been with Brand Union for seven years and has most recently run large-scale brand change projects for ESB and Barry's Tea. She is responsible for building relationships with a mix of consumer and corporate clients and leads internal teams to deliver brand repositioning and brand experience projects from initial briefing to final delivery.

Work from Dublin


3,000 years of heritage

Truly, the GAA is like no other sports brand.  As custodian of Ireland’s national sports – Football, Hurling, Camogie, Handball, Rounders – its heritage goes back 3,000 years.  In this modern commercial era, we have helped GAA to present a balanced brand image; managing its sports’ commercial...



Brand change requires 100% human energy

In line with their vision ‘to be Ireland’s foremost energy company competing successfully in the all-islands market’, we helped ESB develop its brand to send a clear signal that they were both well positioned for a changing market and already on a journey toward a sustainable future.


Glenilen Farm

From farmers' market to export market

The rustic wholesomeness of the family dairy farm keeps Glenilen Farm brand true to its roots even as its business scales up to reach way beyond its farmers' market origins. Such success shows that the value of honesty and plainspokenness in product and brand development should never be...


Get in touch

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