Read this page in


Bahrenfelder Chaussee 49
22761 Hamburg

T +49 40 899 04 0

Brand Union Germany is one of Germany's leading brand agencies and works for clients in all aspects of corporate and consumer branding. This includes services such as brand strategy and brand experience, packaging design, structural design, and naming, as well as corporate identity, brand engagement and employer branding. We have 30 years of experience in the German market, building and leading national and international brands such as adidas, Boehringer-Ingelheim, Coca-Cola, edding, Emmi, Henkel, Leifheit, Unilever, Vattenfall, Vodafone and Volkswagen.

Key contacts from Hamburg

Tobias Phleps

CEO Germany

As CEO Germany, Tobias oversees Brand Union's operations throughout the country. His professional competence and passion are conveyed through his consulting quality in the fields of corporate branding, corporate identity, brand strategy and architecture as well as design and its international implementation. Tobias has extensive industry experience in the fields of financial services/insurance, logistics/transportation as well as technology and FMCG.

Thekla Wege

Executive Director of Business Development

After graduating in business economics, Thekla began her career in a full-service agency and went on to become client director for two of Germany's leading branding agencies. Her extensive experience has seen her supporting companies such as Audi, eprimo, vfa, Hengeler Mueller, Commerzbank, Deka Investmentfonds, Vodafone and various German governmental authorities for the past twelve years.

Work from Hamburg


Sports accessories: the brand is in the detail

adidas is everywhere: in almost every detail of every sport in every corner of the world.  adidas know the best performances come from getting the details right. Just as they seek the best performance from even their simplest products, we seek the best possible performance from every product's...



Orange Award: recognition, relevance, engagement

In recognition of outstanding contribution and innovation from within their workforce, we helped OSRAM develop the illuminated sculpture that is both the trophy and the central branding device for their Orange Award employee engagement programme. Have you ever heard of an award that won an award...


Emmi AG

New horizons for a Swiss dairy brand

Emmi approached us to develop a completely new brand concept, packaging the entire brand portfolio under a European-wide umbrella brand. To this end, we developed an integrated concept and created the packaging design for 150 products, ranging from milk, yogurts and desserts, to cheese and...


Insight from Hamburg

Brand Union Germany wins twice at the iF awards

Brand Union Germany convinced this year’s jury with two creative projects: “DOXBOX“ – a handy and convenient lunchbox for dogs and the initiative against vacancy “Homeless“, which both won in the disciplines “packaging“ and “communication“ respectively.


"Don’t trust anyone under 30" - Brand Union Hamburg is celebrating its 30th anniversary

Finally grown up! Brand Union Hamburg is celebrating its 30th anniversary. To commemorate this, the agency initiated several activities that bring the new company philosophy to life, “The Experience of the brand is the brand”. During the celebrations, a huge “Don’t trust anyone under 30” Mega City...


Employer branding: Another buzzword or a survival strategy?

These days, companies are battling to attract employees and have become applicants themselves. They have to clearly distinguish themselves to attract new talent and fill them with enthusiasm for their brand.


Get in touch

Use the contact form to send a message to any of our people listed on this site...