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Bahrenfelder Chaussee 49
22761 Hamburg

T +49 40 899 04 0

Brand Union Germany is one of Germany's leading brand agencies and works for clients in all aspects of corporate and consumer branding. This includes services such as brand strategy and brand experience, packaging design, structural design, and naming, as well as corporate identity, brand engagement and employer branding. We have 30 years of experience in the German market, building and leading national and international brands such as adidas, Boehringer-Ingelheim, Coca-Cola, edding, Emmi, Henkel, Leifheit, Unilever, Vattenfall, Vodafone and Volkswagen.

Key contacts from Hamburg

Tobias Phleps

CEO Northern Europe

CEO Northern Europe, Tobias oversees Brand Union's operations throughout Germany and Sweden. His professional competence and passion are conveyed through his consulting quality in the fields of corporate branding, corporate identity, brand strategy and architecture as well as design and its international implementation. Tobias has extensive industry experience in the fields of financial services/insurance, logistics/transportation as well as technology and FMCG.

Thekla Wege

Executive Director of Business Development

After graduating in business economics, Thekla began her career in a full-service agency and went on to become client director for two of Germany's leading branding agencies. Her extensive experience has seen her supporting companies such as Audi, eprimo, vfa, Hengeler Mueller, Commerzbank, Deka Investmentfonds, Vodafone and various German governmental authorities for the past twelve years.

Work from Hamburg


Sports accessories: the brand is in the detail

adidas is everywhere: in almost every detail of every sport in every corner of the world.  adidas know the best performances come from getting the details right. Just as they seek the best performance from even their simplest products, we seek the best possible performance from every product's...



Orange Award: recognition, relevance, engagement

In recognition of outstanding contribution and innovation from within their workforce, we helped OSRAM develop the illuminated sculpture that is both the trophy and the central branding device for their Orange Award employee engagement programme. Have you ever heard of an award that won an award...


Emmi AG

New horizons for a Swiss dairy brand

Emmi approached us to develop a completely new brand concept, packaging the entire brand portfolio under a European-wide umbrella brand. To this end, we developed an integrated concept and created the packaging design for 150 products, ranging from milk, yogurts and desserts, to cheese and...


Insight from Hamburg

A healthy appetite

How consumers are changing food branding strategies


Brand Union Germany wins Dresdner Kreuzchor as new client

Brand Union Germany is developing the new Corporate Design for the Dresdner Kreuzchor, which will in future provide this cultural brand with a distinctive public image.


Get in touch

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