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Hong Kong

23rd Floor, The Center
99 Queen's Road, Central
Hong Kong

T +852 2568 0255

Dubbed ‘Asia’s World City’, Hong Kong is one of the most vibrant hubs for international business. Taking a page from our host city, Brand Union is an eclectic melting pot of cultures and personalities, and we work with a mix of local and international clients that are just as diverse, including the Hong Kong Jockey Club, Swire Properties, Bank of America Merrill Lynch, and many more.

As one of the oldest, most established offices in the network, Brand Union Hong Kong is both a place of opportunity and a family to share, learn and grow with.

Key contacts in Hong Kong

Benedict Gordon

Managing Director

Benedict has been with Brand Union for six years, firstly in London with the strategy team, before moving to Asia in 2011 and taking on the role of MD in Hong Kong. Benedict oversees all operations in Hong Kong and plays an active role in developing key client relationships.

Karen Mak

General Manager

With over a decade’s experience in the marketing communications industry, Karen has contributed to building and fostering brands across a range of sectors including consumer, financial services, luxury, hospitality and property. She has recently managed the rebranding of Prudential Asset Management to Eastspring Investments, and the creation of a portfolio brand – The H Collection – for Henderson Land.

Adrian Li

Senior Strategist

Adrian has led strategies for international brands in the financial services, hospitality, consumer and government sectors. He also has innovation experience, particularly in creating exciting concepts for Asian hotels and destination brands. Before joining Brand Union in 2013, he worked with agencies in London and Hong Kong including Promise and The Brand Company.

Work from Hong Kong

Breathing the future of e-commerce

We created Tian Mao, the heavenly cat or sky cat - the lively, cheeky little mascot who assists customers along their Internet shopping journey - as the embodied brand personality and central figure in the co-ordinated visual identity system for, China’s largest B2C online retailer....



Seamless evolution of Hong Kong’s top telecoms brand

We helped SmarTone, Hong Kong’s mobile telecommunications leader, to separate its identity from that of their partner of six years, Vodafone - without losing their market position or adversely impacting their brand equity.


Plastic-free Seas

A higher calling to protect the 8th continent

In 2012, we volunteered our services to collaborate with Plastic-free Seas on a pro bono basis. Our task was to develop a brand identity that had powerful, emotive associations to rally people in Hong Kong to take action and join the cause.


Get in touch

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