Brand Union

Established in the city of São Paulo over a decade ago, Epigram Brand Union is one of the main players in the market of branding, design, strategy and retail in Brazil. Specialized in brand management along the shopping journey and focused in strategic design, building bridges between business, brand and communication. The interdisciplinary team, which combines strategists, designers, writers, architects and experts in management, is capable of providing the customers with products and services that create brand integrated experiences in several contact points.

Always focusing in the customer, Epigram Brand Union performs brand and sale point audits, analysis the shopping behaviors and marketing context. It transforms consumer insights into the brand’s positioning, strategy and storytelling, using semiotics as the method basis. Its deliveries combine projects of naming, branding, brand engagement, design, place branding, sale point architecture and packaging. Believing that the brand experiences define the brand itself, the office understands that branding is built every day. For that, it also develops brand activations, sale point activations, digital and communication actions for the customers.

The office’s wide portfolio includes works for startups and financial techs (NuBank, GuiaBolso and Zuum), financial industry (Bank of America and Itau Bank), telephone companies (Vivo and Telefônica), food (Nestlé, Giraffas, Andiamo, Cacau Show and China in Box), clothes and sportswear (Asics, Puma and Grupo Hering), pharmaceutics (Aché and Abimip), cosmetics and beauty (Grupo Boticário, Natura and Mahogany), as well as jewelry (Vivara).

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