Brand Union named Agency of the Year 2014
For the second year in a row Brand Union Singapore was announced as the GOLD winner for Brand Consultancy at the annual Agency of the Year Awards 2014 in Singapore.
The winners of the Agency of the Year Awards 2014 were determined by the combination of a nation- wide survey on marketers’ agency preferences, and a thorough evaluation of agency performances over the period 1 January 2013 – 31 December 2013.
Through both processes, the Agency of the Year Awards was completely client-driven.
Marketing’s research partner Lighthouse Research helped survey and consult marketers in Singapore as to which agencies they would most likely short-list and engage across the major marketing services disciplines.
Thereafter, based on the survey results, the short-listed finalists in each category were invited to support their nomination by submitting an entry to the Agency of the Year 2014 judging panel, which consisted of senior marketing professionals from major advertisers in Singapore.
Entries were judged with equal weight going to business performance, staff development and management, contributions to the industry and community at large and, of course, work carried out over the previous year
The entry from Brand Union Singapore was built upon the work and direct testimonials from a range of key clients such as GSK, SGX, Rykadan Hospitality Investments, Sime Darby Property and Fullerton Financial Holdings.
Graham Hitchmough, Regional Director South & Southeast Asia said “To win this prestigious award for the second year in a row is a huge and unprecedented achievement and testimony to the fantastic team that we have built here in Singapore and around the region. But just as importantly, it is a reflection on our clients and our commitment to delivering together a compelling and unrivalled brand experience. For our entry this year we took the decision to let our clients’ work and words do our talking for us and that has clearly paid dividends. At the heart of every great brand experience are great relationships and that, I think, is one of the key reasons for Brand Union Singapore’s continued success and strong reputation in our industry.”