Brand Union

News Singapore

Brand Union sweeps the Transform Awards Asia Pacific

November 19 2015

There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends.

Meeting with peers and hearing from those who are excelling in this field provides professionals with an opportunity to stand back and get a feel for the wider market and industry trends, an environment that nurtures valuable inspiration.

The Transform conference Asia-Pacific and the Transform awards Asia-Pacific today (18 November) gave delegates the opportunity to, respectively, hear about award-winning brand campaigns and speak with industry peers and hear who the latest Transform awards winners in the region are.

The conference’s location, Hong Kong, provided an excellent example for one of the workshops, relating to international branding. As a city with a diverse population, Hong Kong can be a challenge for brands hoping to target both local and ex-pat stakeholders.

In other workshops, delegates discussed brand reputation, employer brand management and measuring success and return on investment. The branding professionals in attendance shared their personal experience in dealing with these professional challenges.

 

Read the full article at Transform Magazine