Brand Union

News London

Brand Union helps take flying to a new LEVEL

March 20 2017

Brand Union has been working with International Airlines Group (IAG) on the launch of LEVEL – the new low cost long-haul airline brand that was announced last week.

LEVEL will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. Fares start from €99 one way.

Alex Clegg, CEO of Brand Union London, said, “We were thrilled to work with IAG. How often do you get to launch a brand new, truly global, airline brand? Everyone wanted to work on LEVEL and I believe this passion shows in the minimalist design style that speaks very directly to the audience that we want to reach.

The team at IAG were really committed to doing something new and different. This is a brand for our times, a brand for people who collect experiences, not things. LEVEL joins the stable of world-class brands that our agency has created”

Robert Boyle, Director of Strategy at IAG said: “LEVEL is an exciting new IAG airline brand, which brings a stylish and modern approach to flying, at prices that are even more affordable.

LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling”

    • Flights to Los Angeles start on June 1, 2017 and operate twice per week.
    • Flights to San Francisco (Oakland) start on June 2, 2017 and operate three times per week.
    • Flights to Punta Cana (Dominican Republic) start on June 10, 2017 and operate twice per week.
    • Flights to Buenos Aires start on June 17, 2017 and operate three times per week.


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