Brand Union

The Year
in Colour

This year, we chose to depart from traditional season’s greetings (elves toiling in grottoes) in favour of something equally fantastical: an algorithm. We scanned the news media and identified dominant colours from leading headlines for each day of 2016.

However, it is important to note that no matter how far AI has come, it cannot replace human sentiments. Sentiments like wishing you Happy Holidays and our warmest wishes for a delightful New Year. This, we are happy to do in the traditional way: from the heart.